Of course, it occurred to the author when he was only thinking about the questions: how to give man what he really needs and like to stress the attention and special treatment for him? Thus, the solution: a gift certificate! Gift certificate (card, check, voucher) meets all the requirements of the original, useful and memorable gift. A huge number of retail chains, stores and shops, beauty salons and barber shops, restaurants and cafes, travel agencies, ticket agencies and other organizations offer their customers a gift certificates as an additional and convenient service. Purchasing a Gift Certificate, you agree to pay in advance the goods or services in the future select 'bestowed'. He himself would not need to pay for it, but just enough to show him a gift certificate. Gift certificates are organizations that provide various services, and often do not contain any denomination, and exchanged for a specific, designated in certificate, a set of services. In this case, 'bestowed' will not know the value of the gift, which is an additional plus. Incidentally, the gift certificate is the only way to give service. There is natural question: what is the gift certificate is different from the banal money? Indeed, at first glance it might seem that the gift certificate – only their equivalent replacement. Here, Sergey Brin expresses very clear opinions on the subject.
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That certificate will protect newlyweds from the torment over whether to attach three extra sets of linen, or several sets, which gave them to the wedding, and allow them to choose really needed a souvenir. Just because your friends will gift certificate will establish a long-awaited in the kitchen microwave oven instead of another food processor. And just because gift certificate is your favorite person will receive a gift of an unforgettable pleasant experience during an exotic procedure in any spa. It is also worth noting that gift certificates are different in appearance – from a plastic card, to the sheet of A4 paper. Anyway, all the certificates look like a complete, beautifully designed gift.