Colors and symbols refer to the senses rather than to logic and reason of man. Web site design – this is the clothes, on which is always welcome. Web site design – this is his very first campaign. Let us ask ourselves Asked what would happen if the Coca-Cola was split into two organizations, one of which got the ingredients and secret recipes, and another – the name, identity and reputation? Who will stay afloat? Of course, the brand – this is egregore, almost animate being with immense power and strength. Brand combines the functional needs of the emotional values. Often, competitors very quickly reach the high quality of their goods and services and superior benefits of the brand.
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In many cases, popular presence on the web pages of graphic characters, a few others – watermarks fleshanimatsiya showing the details of your products or services graphically. High-quality graphics are usually performed by specialists of high class and often an alternative to textual information. An experienced designer can replace a bulky text description, for example, metal structure is being built – an animated image, to reflect all the projections of the goods, turn and tilt, and even find inside. If, instead of presenting the goods to service – to complement your designer site special effects, positive colors fill the site, condusive to shopping or order. Referring to the designer, trust the professionals. And note, I would like to lead a study of American psychologists, the role played by advertising in color: – With a probability of 60% under the influence of color a person decides whether to become acquainted with the product details or not – right combination of colors can increase the chances of advertising to be seen among consumers by 38% – The right mix of colors can improve consumer perceptions of advertising messages by 40% – Finally, the color can actually increase the positive attitudes towards the advertised products by 22%.